Bochem Increasingly Using New Media
Bochem Instrumente GmbH presents sections of its overall product spectrum in various new videos. The recently finished productions provide a compact overview of the product groups of lab jacks, electrical lifts, containers as well as stands and clamps. They can be found on the company’s website where a dedicated navigation point guides users directly to the videos (http://www.bochem.com/en/Videos.html).
For international website visitors, English variants are available in addition to the German language versions. The production of a further video has already been scheduled: By autumn, interested persons will also be able to receive information on Bochem’s gas burner portfolio from a video.
“Expanding the use of modern media“
“We started the year 2014 with this goal“, states Bianca Bochem who is responsible for the marketing of the Weilburg-based lab specialist. “We are convinced that the videos are particularly suitable for quickly providing information. This is why we do not only employ them on our own and our partner websites, such as chemie.de. Recently, we showed them at Analytica in Munich. Needless to say that they will also be used at the approaching lab supply exhibitions in Gelsenkirchen and Dresden. In addition, we are planning to upload them to our own Youtube channel soon. Our long-term expectation is to continue to improve our image and, of course, obtain new contacts. After all, YouTube has become the world’s second biggest search engine after Google”, explains the marketing manager, indicating her motivations.
Other news from the department business & finance
Get the analytics and lab tech industry in your inbox
From now on, don't miss a thing: Our newsletter for analytics and lab technology brings you up to date every Tuesday. The latest industry news, product highlights and innovations - compact and easy to understand in your inbox. Researched by us so you don't have to.
