Extensive Proteomics Research Strengthens the Uptake for Protein Purification Kits in Europe
Researchers are creating a very strong and sustainable need for new research tools and kits to rapidly screen, prepare, purify and concentrate protein samples. Simultaneously, manufactures are finding growth opportunities in novel research products and are focusing on developing rapid kits to attract new target customers such as molecular biologists.
"The post genomic era is providing an atmosphere conducive for market growth," observes Frost & Sullivan Research Analyst Arun AK. "Furthermore, as pharmaceutical and biotechnological companies are moving towards protein based drugs, the need for purification kits is on the rise."
The market for protein purification products in Europe is well established and participants are increasingly innovating columns, filters and kits to meet the demands of both proteomics and genomics researchers. In fact, novel chromatographic columns and purification kits are the major growth drivers that are setting the pace for the growth of this market.
Although this market offers several growth opportunities, it is crowded and many companies are under pressure to enhance their product to hold a competitive edge in the market. High market fragmentation is making it difficult for participants to increase their share and market presence.
Improvements in the product efficiency, refinements in the existing product lines and adoption by new end-user groups (genomics researchers) are critical to market growth as it is slowly reaching maturation due to deep-rooted technologies. In addition, soaring R&D costs hamper efforts to constantly innovate and refine the product offerings.
"Hence, industry participants should look to acquire or form alliances with companies that can help them broaden their product portfolio," remarks Arun. "Together, they can outsource their R&D activities to Asian countries to cut down their investments on research and to increase their return on investment (ROI)."
With intense competition in the market, the only way to stay ahead of the competition is to have well-differentiated product line compared to that of other competitors. Companies can focus on developing custom-made systems with value-added services that can meet specific need of a researcher. This will help to develop the credibility of a company, which can lead to repeat business and long lasting relations with laboratories.
Participants must also educate new target customers such as molecular biologists to drive the uptake of protein purification products. In addition to simplifying the purification process, they must to educate them on the practical problems associated with it to improve its acceptance. This can be done by organising symposiums with research scientist groups.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the European Protein Purification Markets, then send an e-mail to Radhika Menon Theodore, using the 'contact' button below.
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